About Us

Connecting You with the World of Persian Saffron

Saffron Identity

Exploring Our Legacy

PersianSaffron.org is guided by our dedication and expertise. Let's introduce ourselves briefly here:

Vand International Institute  (A Design & Brand Company)

At Vand International Institute, we blend creativity with purpose, prioritizing societal aesthetics and ethical design practices to address contemporary concerns. Based in France, our distinguished design company operates as a leading design institute committed to making a positive impact through our work.

Renowned for our pioneering designs, we collaborate with esteemed partners such as Rob Janoff and Dr. Ken Cato on projects spanning the globe. From Iran to Italy, UAE to Canada, our innovative designs have left a mark on diverse cultures and communities. Our commitment to excellence has been recognized with prestigious awards including the International Design Award in Chicago, A 'Design Award in Milan, Graphic Award in New York, and the Best Brand Design Award in Düsseldorf. Additionally, we are honored to be nominated for the esteemed World Brand Design London Award.

Somaye Shirafkan (Independent Saffron Researcher)

Allow me to introduce myself, Somaye Shirafkan, a passionate researcher and advocate dedicated to shedding light on the wonders of Persian Saffron. Since 2016, I have immersed myself in the study of saffron, exploring its global value chains, its role in women's empowerment, and its impact on rural development. My journey began with extensive field research commissioned by the Iranian Ministry of Mine, Industry, and Trade, resulting in the publication of my findings in the book titled 'Zaferangaran' [The Saffron Players]. Since then, I have continued my quest for knowledge, collaborating with international experts and academics to delve deeper into various aspects of saffron production and its socioeconomic implications.
Through my writing and advocacy efforts, I aim to amplify the voices of Persian Saffron actors, including workers and farmers, and highlight the rich history, culture, and impact of this vibrant purple flower on lives around the world.

Our Purpose

Empowering Saffron's Legacy

At PersianSaffron.org, we are dedicated to raising global awareness of Persian Saffron's brand. With Persian Saffron farmers and workers responsible for about 90 percent of the world's saffron production, our mission is clear: we aim to introduce the world to the unmatched quality and cultural significance of Persian Saffron.
We are committed to empowering Persian Saffron growers through sustainable practices and economic opportunities. Through our initiatives, we seek to elevate Persian Saffron as a symbol of excellence, tradition, and cultural heritage on the global stage. Join us as we work towards promoting the true essence of Persian Saffron to the world.

Our Aspirations

Envisioning a Saffron-Rich World

At PersianSaffron.org, our vision is to position Persian Saffron as a globally recognized symbol of excellence and cultural heritage. We are committed to collaborating on the development of the "Persian Saffron" emblem, issuing certificates for saffron produced in Iran through joint efforts, and establishing a unified brand and platform for Persian Saffron cultivators. Our goal is to create a seamless platform that facilitates direct international orders of Persian Saffron in small quantities, enabling saffron enthusiasts worldwide to access this prized spice with ease.

We envision a future where saffron is celebrated and appreciated on a global scale, and to achieve this, we are dedicated to promoting saffron through international publications and partnering with renowned institutions to showcase the quality of Persian Saffron. Additionally, we aim to empower Persian Saffron actors through workshops on branding and design, equipping them with the tools and knowledge to effectively promote their products and heritage.

Our approach involves leveraging various tools and strategies, including producing international content to showcase Persian Saffron growers, conducting impactful social and media campaigns to introduce saffron to a global audience, and collaborating with chefs, pastry chefs, and artists to highlight the versatility and culinary potential of saffron. Furthermore, we are committed to accepting orders from culinary professionals interested in incorporating high-quality Persian Saffron into their creations, thus furthering the reach and appreciation of this exceptional spice.

Through our initiatives, we seek to initiate social campaigns to raise awareness about Persian Saffron, execute media campaigns to highlight its exceptional qualities, and facilitate cultural exchange opportunities to convey the rich cultural values associated with Persian Saffron to countries around the world. Ultimately, our vision is to elevate Persian Saffron to its rightful place as a cherished and indispensable ingredient in kitchens and cultures worldwide.

Join us at PersianSaffron.org as we celebrate the achievements of Persian Saffron cultivation and promote its global recognition as a symbol of excellence and cultural heritage.