This book offers an immersive experience into the world of Persian Saffron, taking readers on a captivating journey through the saffron regions of northeastern Iran. By highlighting encounters with various individuals involved in saffron cultivation, from innovative entrepreneurs to traditional family farmers and women in the industry, the book provides a unique perspective on the saffron industry. It effectively intertwines saffron production with elements of history, culture, and personal narratives, offering readers a holistic view of the purple saffron flower and its impact on lives.
This publication delves deeper into the Persian Saffron value chain through qualitative interviews with key actors in the industry. Organizing the findings into comprehensive chapters covering various aspects such as design and branding, production, research, export, and the global value chain provides valuable insights into the multifaceted nature of the saffron industry. By offering perspectives from different stakeholders, the book offers a comprehensive understanding of the complexities and dynamics within the saffron sector.